Solution
So how did we deal with the assignment? There is a lot of competition in the search network and limited space for further growth. So we decided to get more out of the content network:
- Work more intensively with Gmail advertising
- An optimized content campaign contextually, even specifically targeted to rankings tested in the past
- A new type of Google Ads campaign - Smart Display Campaign
- Streamlining the remarketing
The fact that we also managed to get significantly better numbers in the search network only increases the client's satisfaction with the achieved results.
See also:
www.nekto.sk
What the client says:
Vivantina has been managing Google Ads campaigns for Nekto.sk for the fourth year in a row and the performance of the e-shop is still growing. After campaigns in Google Search, they also found great potential in the Content Network.
Ján Maleš - executive manager
The results
The client set the goal for us in April 2017. In order to evaluate significant numbers and minimize the related seasonal effects, let's compare the 1st quarter of 2018 to the 1st quarter of 2017. What results have been reached?
Year-over-year 64 % increase in conversions from Google Ads, while reducing the cost per conversion by 27 %.
Year-over-year increase in sales
Reducing the cost of conversion
Year-over-year increase in e-shop traffic from ads on the Google Content Network by 98 % and conversions by 204% at an almost unchanged cost per conversion on the content network.
Sessions in e-shop
Conversions
Cost per conversion
Year-over-year increase in the share of Google Content Network in the performance of Google Ads campaigns from 20 % to 36 %.
Share of GDN in Google Ads campaign performance (1Q / 2017)
Share of GDN in Google Ads campaign performance (1Q / 2018)