Our solution for Symprove
In cooperation with the client, we decided that in addition to gradually building the brand, we will also work on conversions. Based on predefined personas, we have created detailed user audiences to which we have targeted campaigns.
This concept proved to be working after a few months and we supplemented it with regular communication on the Facebook social network, first in Slovakia and later also on the Czech market, where Symprove entered in 2018.
The next step will be the preparation of detailed targeted video ads on Youtube.
The fact that Symprove is on the right track is evidenced by the constantly growing number of brand inquiries and the equally growing click-through rate in the brand campaign.
Of course, inquiries and click-throughs were not the goal, but a means. The sale of Symprove products is also growing to the satisfaction of the client, and is evidence of a correctly chosen strategy:
Sales volume (indicated in grey) and e-shop conversion rate (indicated in blue) shown by a graph.