Symprove

Web, social network, Google ADS

Client

Symprove Ltd.

Brief

A representative of the Symprove brand approached us at the end of 2016 with the intention of preparing a marketing base for their expansion on the Slovak and later the Czech market. At that time, Symprove products were primarily sold in our country through partner pharmacies and networks. Symprove was a new brand with low support and awareness in our market. The aim of the project was to bring the brand to the attention of target groups and start sales.

Our solution for Symprove

In cooperation with the client, we decided that in addition to gradually building the brand, we will also work on conversions. Based on predefined persons, we created detailed user audiences for which we targeted the campaigns.

After a few months, this concept proved to be working and we supplemented it with regular communication on the social network Facebook, first in Slovakia and later also on the Czech market, which Symprove entered from 2018.

The next step will be the preparation of detailed targeted video ads on Youtube.

What the client says:

Improving people's quality of life is Symprove's mission. They have also mastered this mission in Vivantina agency, and after a successful launch on the Slovak market, we are continuing in our cooperation in the Czech Republic. In both countries, Vivantina is engaged in Facebook communication with the brand building appeal, which is complemented by performance PPC advertising.

Martin Benko MSc. - business owner

The result

The fact that Symprove is on the right track is proved by the ever-increasing number of brand inquiries as well as the growing rate of click-through in brand campaigns.

Of course, queries and click-through were not a goal, but a tool. Sales of Symprove products are also growing to the satisfaction of the client. The evidence of the strategy being right is shown in the following:

Sales development

Sales volume (marked in gray) and e-shop conversion rate (marked in blue)

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