We have created a communication strategy for social networks, designed for the B2B segment (owners of confectionery and bakeries, technologists in the food industry) and we fill these platforms with content on a regular basis. The strategy was also developed in Google Ads in the content network, and we also produced campaigns on YouTube. Until now, we are conducting regular communication for ZEELANDIA on Facebook, Instagram, LinkedIn, YouTube and Google.
- We created strategies for communication on social networks Facebook, Instagram, and LinkedIn.
- We regularly publish content and direct communication on these platforms.
- We present work in ZEELANDIA, specific products and recipes.
- We also create our own photos for presentation purposes.
- Our activities also include the production of videos.
- We publish presentation videos as well as procedures for the preparation of bread, pastries, confectionery cakes, and desserts.
- We feature videos on the official website, Facebook, Instagram, LinkedIn and YouTube.
Technologické postupy ZEELANDIE
Prezentačné video produktu
- Through Google Ads, we advertise in the content network and on YouTube, in which we invest 50/50.
- In the content network, we have deployed 6 sets of banners and responsive ads that show 2.4 million impressions and 12,000 thousand clicks.
- We promote 11 videos that get 50,000 to 80,000 unique views per month.
- In practice, VIVANTINA's activity also resulted in a visible increase in organic traffic to the ZEELANDIA website.