It was the launch of a completely new online project, with the owner already having defined all the basic marketing lines. Who is his customer, what does he offer, what are his benefits. The logo design and the identity of the project were created, which "sat first". Our goal was to prepare a solution that would be visually and user-attractive, offer all the necessary information and thrust factors for user conversion, but at the same time would not be overwhelming. After launching the website, we prepared Google Ads campaigns and implemented conversion measurement in order to be able to evaluate their success as accurately as possible.