It was the launch of a completely new online project, with the owner already having defined all the basic marketing lines. Who is his customer, what does he offer, what benefits does he have. The design of the logo and identity of the project which was created, fitted on the first try. Our goal was to prepare a solution that will be both visually attractive and user-friendly, which will offer all the necessary information and thrust factors for user conversion, but will not be overwhelming. After launching the site, we set up Google Ads campaigns and implemented conversion tracking to evaluate their success as accurately as possible.