The client operates in a sphere linked to the tourism & hospitality industry, in which we could not talk of peaceful business in recent years. The series of lockdowns also affected their advertising campaigns - sometimes they were suspended, sometimes they ran in the most economic mode. The uncertain situation, accompanied by bigger or smaller restrictions, has lasted practically 2 years. See the development of Google Ads budgets from January 2019 to November 2022:
And thus, after loosening pandemic measures, the need to catch up came logically, and marketing budgets gradually increased well above pre-crisis figures in 2022. The following graph shows how we dealt with the demands for higher growth when managing The Chamber's Google Ads campaigns.
- In autumn of 2022, compared to spring, we worked with a 36% higher budget.
- Campaigns brought 65% more conversions.
- We reduced the average cost per conversion (CPA) by 18%.
The client's trust was reflected in the expansion of cooperation - in addition to Google Ads campaigns, we also added Facebook campaigns to the portfolio.